how do you matcha?

From your first sip in the morning to your last bite at night, matcha is a playful, versatile companion in the kitchen and beyond.

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how do you matcha?

The heart of our brand is a simple, question: "How do you matcha?" This isn't just a phrase; it's our philosophy, celebrating the endless, delightful ways to enjoy matcha. From your first sip in the morning to your last bite at night, matcha is your playful, versatile companion in the kitchen and beyond.

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lattes, smoothies, baked goods & more!

matcha or myth?

There's a lot of conflicting information out there regarding matcha & we're here to debunk it. Answers direct from the matcha tea farmers in Japan. Have any questions about this - we're happy to discuss! Send us an email at


A standard cup of coffee contains about 100 mg of caffeine whereas a standard serving of matcha will have about 35 mg of caffeine.

Matcha AND Myth

There's many things that affect matcha quality. Many companies often use this description of the greener the better since it's one of the most obvious ways to differentiate between different powders. But just because it's greener does not mean that it's necessarily "good" quality or better tasting.


There's many ways to make a good tasting, clump-free matcha without using a bamboo whisk. But hey, if that's how you roll, more power to you!


It's true! Matcha is super sensitive to sunlight! If you leave it out too long in the light, the color will start to fade and the taste will start to loose it's body.

frequently asked questions 🌿🔍

Got questions about matcha? You're in the right spot! Our FAQ is like a treasure map, leading you through the green valleys of matcha mysteries. Whether you're a matcha newbie or a seasoned sipper, we've got the answers that'll add a sprinkle of fun to your matcha journey. Have additional questions? Feel free to send us an email at and we'd be happy to talk matcha with you.

What's matcha?

Think of matcha as the cool cousin of regular green tea. It's a vibrant green powder made from ground-up young tea leaves. You get the whole leaf here, not just a brew, which means more goodness in every sip!

Check out this page to get the in depth explanation!

Matcha vs. Regular Green Tea: What's the Difference?

Regular green tea is just steeped leaves, but with matcha, you're consuming the entire leaf in a powdered form. It's like getting the full VIP tea experience!

Should I jump on the matcha bandwagon or is it just a phase?

Loaded with antioxidants, matcha is your buddy for a health kick. It boosts your metabolism, keeps your focus sharp, and gives you a gentle energy boost without the coffee shakes. So whether you want to make this a part of your daily routine is completely up to you. We're no doctor.

Matcha Grades – What's That About?

If you're a fan of matcha, odds are you've heard grading terms like ceremonial, premium, cafe, culinary, kitchen, etc. However, these terms are not regulated by a centralized authority or under a global standard, which can lead to variations and inconsistencies in how they are applied.

We wanted to make it simple for Sencha Naturals fans so we only offer 2 grades which we think satisfy both the matcha newbies and the connoisseurs.

Learn more on this page!

Shop Emepror's Matcha: 100% First Harvest "Ceremonial" Grade >

Shop Everyday Matcha: Premium 1st & 2nd Havest "Premium" Grade >

How should I store my matcha?

Matcha hates sunlight and moisture - best to keep it in a cool and dry area away from direct sunlight.